The Federal Trade Commission has ordered nine major companies to provide information about how they use personal data to set individual prices and worker compensation. The companies receiving orders include airlines JetBlue, Delta and United, ride-sharing services Lyft and Uber, food delivery platforms DoorDash and Instacart, and retailers Walmart and Target. The FTC wants to determine whether these firms adjust prices for tickets, rides, deliveries and products based on factors such as loyalty program participation or algorithmic analysis of personal data.
The investigation also focuses on how gig economy companies use personal information to calculate individual worker pay. FTC officials plan to examine the methods firms use to determine what customers should pay and what compensation workers should receive. The companies must respond to the inquiry within 45 days. This current probe follows a previous FTC study from 2024 that examined third-party consultancies, which the agency determined did not provide sufficient information about actual pricing practices by the companies themselves.
Source: Read the full story at The Record
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